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The Guide to Selling Your Home in St. Louis

At Gateway Realty Group, we provide unparalleled assistance to our clients looking to sell their homes. Our experienced agents are dedicated to making the selling process as effortless as possible, ensuring you maximize your profits with ease.

Table of Contents

Pre-Listing Preparation

Who can I contact with your completed market analysis?

Our Pricing Strategy

The market value of your home is based on a combination of factors:

Pricing strategy plays a key role in the home selling process and can mean the difference between selling right away or sitting on the market for months.

Getting Ready: Photo Prep Checklist

Having your home photographed is an important first step in getting ready to sell. Photos make the first impression on buyers, and great pictures can help them envision your home as their own. This checklist gives you recommendations for getting your home photo-ready and preparing it to be shown to future buyers.

7 Easy Curb Appeal Tips

1. Fresh Coat of Paint on the Front Door

2. Add Flowers to the Front Porch

3. Update Exterior Light Fixtures

4. Pressure Wash the Driveway/Exterior

5. Keep the Lawn & Garden Tidy

6. Add or Replace House Numbers

7. Add a Welcome Mat

Increasing your home's curb appeal

Our Marketing Strategy

When we list your home, your listing will receive maximum exposure using our extensive marketing techniques:

Network Marketing
Your home will be featured in our email newsletter and sent to our active buyers list.

Email Marketing
We use a variety of social media networks to get the word out about your listing.

Social Media Marketing
Our extensive network of real estate agents will share your listing to increase your home’s visibility.

Offers and Negotiations

Accepting the highest price offer seems like a logical choice, but there are many factors to consider when reviewing an offer, and knowing your options lets you come up with a plan that works best for you.

Cash Offer
Some sellers accept a lower-priced cash offer over a higher-priced loan offer because fewer issues arise, such as a loan falling through. Consider your timeline and finances to evaluate if it is worth accepting a lower offer for a faster closing and often a much simpler process.

Closing Date
Some buyers may want to move in as soon as possible, while others may need more time to sell their house. You may be able to select an offer based on the timeframe that works best for you, or you might have to be more flexible to close the deal.

Closing Costs
Closing costs fall under the buyer’s list of expenses, but buyers may ask the seller to pay for a portion or all of this expense as part of the sale negotiation.

Contingency Clauses
A contingency clause is a qualifying factor that must be met for the buyer to move forward with the sale. Contingency clauses often include details of financing, inspections, and home sales, and the terms can be negotiated between the parties. The contingency allows the buyer to back out of the contract without penalty if the terms are unmet.

Under Contract

Once you and the buyer have agreed on terms, a sales contract is signed, and your home is officially under contract.

Property inspections ensure the home is in the condition it appears to be. If the inspector finds any issues, the buyer can decide whether to back out of the contract or renegotiate the terms of the sale.

Possible Repair Requests
After an inspection, buyers may have repairs they would like completed before purchasing your home. Typically, there is room for negotiation, but some of these items can be deal breakers. Both parties must come to an agreement on what will be repaired and what will not and whether there will be a price deduction to accommodate the repairs.

If the buyer is applying for a loan, the bank will request an appraisal to confirm that the home is worth the loan amount. The appraisal considers factors such as similar property values, and the home’s age, location, size, and condition to determine the property’s current value.

Final Walk Through
Before a buyer signs the closing paperwork, they will come to the home for a final walkthrough. This last step is to verify that no damage has been done to the property since the inspection, that any agreed-upon repairs have been completed, and that nothing from the purchase agreement has been removed from the home.

Clear to Close

Closing is the final step in the selling process. On the day of closing, both parties sign documents, funds are dispersed, and property ownership is formally transferred to the buyer.

Closing expenses for sellers can include:

Items to Bring to Closing: